The Paulaner Bräuhaus developed by Paulaner in 1989 became a worldwide success! Paulaner transferred the system to normal gastronomy and created further concepts such as the Paulaner Wirtshaus and the Paulaner Bierhaus. Our restaurants offer a unique combination of Bavarian traditional and modern lifestyle. In a relaxed and casual atmosphere, they appeal to a broad target group of guests who gather here for their trip to Munich.
Become a franchise partner and join the worldwide success story! Let’s create together a piece of Bavaria – everywhere around the globe. What kind of support do you get as an franchisee?
Paulaner is a strong gastronomy brand and is served in numerous establishments around the globe. Therefore our concepts’ key success factor is Paulaner’s worldwide brand awareness - it is very well-known. So every Paulaner commercial, poster and advertisement worldwide is marketing your Paulaner restaurant as well.
“Sharing is caring!” Authentic dishes and in-house recipes make the Paulaner “Bräuhaus”, “Wirtshaus” and “Bierhaus” a truly Bavarian, sensual overall experience. The kitchen at Paulaner combines our love of Bavarian tradition with current food trends. The culinary focus is on large plates and boards for sharing and typical beer garden dishes such as Obatzda, sausage salad or Fleischpflanzerl as well as Paulaner classics such as Schweinshax'n, Spätzle, dumplings and traditional desserts.
“Interior design according to the purity law!” Industrial design with tiles, steel, glass, copper and terrazzo floors on one side, and traditional natural stone floors, felt, leather and oak on the other. Paulaner gastronomy stands for a passionate liaison of modern lifestyle and Bavarian identity. For us, traditional values and innovative thinking are not opposites, but rather an expression of individuality, serenity, a sense of responsibility and optimism. Whether brewing process, kitchen or interior design - we rely on Bavarian origin, high-quality materials and authentic craftsmanship.
A Paulaner is a brand concept. It thrives on the fact that it is unmistakable, unique and completely authentic. This is why we place such great importance on consistent implementation. In our “Corporate Identiy” we have compiled everything required in order to reflect these inner values on the outside. Award-winning brand communication at its finest! Red Dot Award 2017, German Design Award 2018, Deutsche Designer Club Bronze
Ultimately only two things are important: your guests’ satisfaction and your success! Everything we do is oriented towards these objectives. For this reason, we always ensure top quality and we pay attention to every small detail – and in particular we make sure that everything fits together perfectly. This applies to our tried- and-tested concept just as it does to our project work. Anyone opting for a Paulaner franchise restaurant receives a complete package comprising of consultation and service, as well as tools and practical support materials. We have thought of everything so that you can open your Paulaner quickly, smoothly and without hassle – and run it successfully.
Our service in this area is to provide support in the planning, organization and in particular, the training of your personnel. Whatever your question is we will support you. Our main goal is to ensure your long-term success. This is why we are constantly working on developing and optimizing our concept – based not only on our own experience but also on that of our franchisees and even more important our guests. All Paulaner outlets are also integrated into our mystery guesting program which focuses on operational issues and gives each franchisee the support to get even better.
With a great passion for the Bavarian beer and beer culture and a wealth of experience from many years of gastronomy consulting, we have developed authentic and successful gastronomy concepts in various forms for you:
1x per city (metropolitan areas >1)
1x per district
|high frequency and travel plaza, inner city, mall, airport, etc.|
|Size||ca. 1.200 m² inside
ca. 200 m² outside
|ca. 700 m² inside
ca. 200 m² outside
|ca. 300 m² inside
ca. 40 m² outside
|Capacity||>350 seats||>150 seats||<150 seats|
|Capital requirement||ca. 3.000€/m²||ca. 2.800€/m²||ca. 2.500€/m²|
Franchise Fee: Up to 7,5% of total revenue
In order to join the family we also have some requirements that an ideal franchisee should fulfill:
We will get in contact with you promptly.
The Paulaner Bräuhaus website is only accessible for people 16 years of age or older. To find out why we don’t advertise to underage youth, go to the German Brewers Association website: